The goal of learning to cultivate the 7 Deadly Sins in your business is to access your ego’s shadow and allow these powerful shadow energies to positively transform your life, your business, and the world. The goal, in other words, is to unite Light and Shadow into the oneness of Desire.

If you’ve just joined my Tribe, let me catch you up to speed. I’m doing an 8 part-blog series on the 7 Deadly Sins and how to utilize them to propel your business forward. Yes, you read that correctly! If you’d like to read previous blogs on this topic, start here.

Uniting Light and Shadow recognizes that you are a whole and complete being, and that no part of who you are is to be denied.

We just want to channel every aspect of you towards making a positive transformation in your life. This starts with self-acceptance and it leads to self-healing.

The “light” side of our ego’s motivations is much more comfortable for us. Serving others, making life better for our children, altruism – these are the motivations that we are supposed to have as good people. What is the change that you want to see in the world? What is your gift to humanity? Answering these questions will satisfy the part of your ego that longs to make the world a better place.

We like to focus on these light motivations – but in and of themselves they do not allow us to reach our full potential in our businesses.

The shadow side is just as real as this light side of motivation. Learning to tap into both the light and the shadow sides of motivation will make you unstoppable in your business.

That combination will TRULY move you through resistance to get the results that you say that you want. That is how your ego becomes your ally in transformation – you give every part of yourself what you truly want.

The ego is what chooses for you. Your spiritual aspect – your soul or higher self – can inspire you. But it is the ego that makes the choice. So, you must find ways to satisfy your ego so that it will choose and motivate you into action.

I see conscious entrepreneurs get stopped all the time when they encounter resistance and aren’t able to move through it. You will not be able to move through resistance until you fully embrace your desire. And your desire has light and shadow sides.

Of the seven deadly sins: pride, wrath, greed, envy, lust, sloth and gluttony, some will motivate you more than others toward your desire.

It is an incredibly powerful exercise to name your goals, and articulate what your shadow motivations are in reaching your goals. What are your goals? What are your shadow motivations? What if you just stopped denying these shadow parts of you?

How can you use these productively to become unstoppable in your business?

We can’t evolve and ground oneness consciousness on our planet until we start loving and healing ourselves, by accepting all of ourselves. Light and shadow are both inherent to who we are. The most powerful shift you can make in your business is to tap into the light and shadow sides of your desires.

That will make you unstoppable!

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