This week, Emma talks with Jeffrey Van Dyk, the founder of the Tribal Marketing Method, in a transformational conversation about core wounds and what they can teach us about our market.
Jeffrey defines a core wound as an identity-based belief that we adopt for survival purposes that at a soul level is fundamentally untrue: I’m a failure, I’m stupid, I’m unlovable, I’m an outcast.
Listen in as Jeffrey and Emma talk about wound driven operating systems (and purpose driven operating systems) and how to find the ‘one square inch of the market that you can drill a mile deep’. You don’t want to miss this!
Jeffrey Van Dyk is an award-winning International speaker and trainer who has mentored and trained thousands of business leaders and entrepreneurs around the world. He is the founder of the Tribal Marketing Method, a revolutionary body of work that helps leaders hone in on precisely who they are meant to serve so they can bring their unique message to the people who need it most.